Power Lab Pro announces three new short professional courses in March.

Power Lab Pro and International School of communication-London offer managers to power their performance.

Why us?

  • The groups are small and everybody receives a special attention.
  • The lecturers are internationally acclaimed communication experts from International Scholl of communication.
  • You will be granted internationally recognized diploma upon completion.

This is one day interactive training with discussions, solving practical cases and role plays.

Issues and reputation management course

Date: 27 of March, Monday, 9AM to 5PM

The course focuses on:

  • Strategic reputation management
  • Reputation, authenticity & ethics
  • Stakeholder engagement
  • Strategic issues management

Learning outcomes

  • Develop an understanding of what reputation and issues management is and involves – also how to take a strategic approach and demonstrate value to/ engage the organisation
  • Understand the need for engagement and authenticity in a “bottom up” world with increasing use of social media
  • Develop an awareness of what corporate responsibility entails – not only for communications professionals, but the wider organisation

Lecturer: Elsbeth Smedley*

Participation fee: 680 BGN*

Course: Crisis communication management

Date: 28 of March, Tuesday, 9AM to 5PM

The course focuses on:

  • Crisis communication strategies
  • Risk assessment and issue mapping
  • Crisis communication resources and planning

After this course you will be able to:

  • Establish your organisation's readiness for crisis communication activities
  • Lead the process of creating a crisis strategy
  • Conduct a reputational risk assessment and issues mapping process
  • Create crisis communication protocols and plans
  • Apply practical crisis management tools and ideas to your job

Lecturer: Elsbeth Smedley*

Participation fee: 680 BGN* 

Course: Presentation skills and public speaking

Date: 31 of March, Friday, 9AM to 5PM

The course focuses on:

  • Body language and voice training
  • Presentation skills

After this course you will gain confidence in public speaking. You will be able to:

  • Speak in front of any audience, freely and with authority
  • Deliver more convincing and effective presentations
  • Skillfully utilise your tone of voice and body language to make public presentations more influencial and memorable
  • Engage the attention and respect of your audience
  • Successfully gauge the reactions of your audience and build rapport 

Lecturer: Paul Chequer*

Participation fee: 950 BGN*

**excl. VAT 

About the trainers:

Elsbeth Smedley is a senior international PR director with more than 22 years’ experience working both for agencies and in-house.

She has managed campaigns at national and international levels across all PR disciplines including consumer, corporate, crisis management, technology, business-to-business and entertainment, for an array of clients ranging from multinational conglomerates to specialist small businesses.

She ran the PR division of Edelman Public Relations Worldwide's Brussels office for four years, managing a multinational staff and developing and implementing PR programmes at local, European and global levels, as well as supporting public affairs and lobbying initiatives.

Elsbeth talks about her experience on this video.

Watch Elsbeth in this video talk about creativity, and in this video about crisis communications.

Paul Chequer trained at the Guildhall School of Music and Drama and now works as an actor and presenter. He has worked regularly at the National Theatre, in the West End and at the RSC. He has worked extensively in many TV and film productions including Sherlock, Whitechapel, Torchwood and Hotel Babylon. As a presenter and MC he has worked for Thomas International, Gtech and Hewlett Packard, and as a communications skills coach for Diesel, ARM, Mother, The Museum of Childhood, Wilson James, Thin Martian and Sara Lee amongst others. Paul also teaches improvisation at Arts Ed Drama School.

For more information please contact : office@plp.bg or call +359 888 45 77 08, 0878 315 808

More about Power Lab Pro find on plp.bg