Power Lab Pro is announcing 3 new short courses for professionals in October and November 2017:
Crisis communication management
Date: 18 October 2017, 09.00 – 17.00 h
Lecturer: Elsbeth Smedley*
Price: 680 BGN (VAT Excl.)
This course is recommended for anyone who may be involved in managing the communications response to a crisis affecting their organisation, either behind the scenes or as a spokesperson. It covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online.
You will learn best practice in crisis communication strategy, issues mapping, risk assessment, systems, teams, protocols, and resources including crisis manuals and online tools.
Issues and reputation management
October 2017, 09.00 – 17.00 h
Lecturer: Elsbeth Smedley
Price: 680 BGN (VAT Excl.)
The full day course covers the following modules:
- Strategic reputation management
- Reputation, authenticity & ethics
- Stakeholder engagement
- Strategic issues management
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Presentation skills and public speaking
November 2017, 09.00 – 17.00 h
Lecturer: Paul Chequer
Price: 950 BGN (VAT excl.)
This public speaking masterclass combines both theory and practice to bring to you an active and confidence-building day of coaching and fun workshops with an inspiring presentation coach. The class will focus on:
- Body language and voice training
- Presentation skills
About the trainers:
Elsbeth is a senior international PR director with more than 22 years’ experience working both for agencies and in-house.
She has managed campaigns at national and international levels across all PR disciplines including consumer, corporate, crisis management, technology, business-to-business and entertainment, for an array of clients ranging from multinational conglomerates to specialist small businesses.
She ran the PR division of Edelman Public Relations Worldwide's Brussels office for four years, managing a multinational staff and developing and implementing PR programmes at local, European and global levels, as well as supporting public affairs and lobbying initiatives.
Elsbeth talks about her experience on this video.
Paul trained at the Guildhall School of Music and Drama and now works as an actor and presenter. He has worked regularly at the National Theatre, in the West End and at the RSC. He has worked extensively in many TV and film productions including Sherlock, Whitechapel, Torchwood and Hotel Babylon. As a presenter and MC he has worked for Thomas International, Gtech and Hewlett Packard, and as a communications skills coach for Diesel, ARM, Mother, The Museum of Childhood, Wilson James, Thin Martian and Sara Lee amongst others. Paul also teaches improvisation at Arts Ed Drama School.
Exclusively for BBBA members Power Lab Pro offers 10% discount of the courses value.
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