International Human Resources (IHR) and BBBA would like to invite you to our first joint workshop on Customer Experience &  Employer Branding, which will take place on February 22, 2018, at the BBBA Office (111 Bulgaria Blvd. Building A, 6th Floor). Responding to the feedback from the BBBA members concerning their business needs and their willingness to develop their professional skill set, we continue to enhance the BBBA knowledge sharing series of events. 

Courtesy to IHR the workshop will be free of charge for BBBA Members, and will be charged at the exclusive price of 50 BGN (without VAT) for non-members. 


It stands to reason that great customer experience drives business growth.   Delighted customers buy more; buy more often and tell their friends about your organisation.  And yet very few businesses truly understand, let alone invest in great customer experience.   During this half-day workshop, Quentin Crowe will show you how to use great customer experience to increase your profitability. 


Business leaders who want to use Customer Experience and Employer Branding to improve competitive advantage. 

What you will learn: 

  • The core principles of Customer Experience (CX) and Employer Branding
  • How to create an effective Customer Journey Map
  • How to identify ‘Moments of Truth’ and create hard data to measure CX
  • How to get the most from Net Promoter Score (NPS) and other KPIs that drive bottom line profitability
  • How to create operational improvements that save money and improve brand credibility 

About the presenter 

Quentin Crowe is the founder of the Marketers’ Forum Group (TMF).  Quentin and his team of 25 specialists work help organisations improve the effectiveness of their marketing and customer experience in particular.  TMF are currently working with clients in UK, Europe, the Middle East and Asia to create customer experience driven brands. Quentin’s workshops are highly interactive.  You will learn a range of techniques that can be applied directly to your organisations. 

***Seats are limited and available at first come first serve basis. Please register no later than February 15, 2018.