The effort to acquire a new client is much bigger than to sell to an existing customer. The statistics say that the probability of selling to an existing client is between 60% and 70%, while the probability of selling to a new client is only between 5% to 20%. 

In today’s fast paced environment, it is so easy to hurtle forward to the next opportunity/project, etc., and it is noticeable that only the best organizations have the desire to stop and assess their value from the customer’s perspective.

BBBA and SBR Consulting would like to invite to a workshop where we will discuss main challenges of growing your business in existing clients and best practices and tools on how to overcome them!

When: 20 May

What time: 9:00 AM to 1:00 PM

Where: Entract 127


  • Introduction
  • Main challenges 
  • Tools for overcoming the challenges
  • Coffee break
  • Workshop
  • Q&A Session
  • Networking


  Aleksandar Kerezov – Sales performance consultant, SBR Consulting

Alex’s journey in sales started in college where, during the summer, he sold door-to-door in the USA for many years in different states, from Michigan to California. Since then Alex has been working on all sorts of business development, sales and leadership environments including B2B, B2C, phone sales and recruiting all over the US and Europe. He is passionate about helping businesses grow by improving their sales processes and strategies. Put simply, at SBR Consulting Alex can help companies increase revenue and decrease cost of sale through sales culture change programmes. SBR are practitioners instead of academics of sales and that is why other sales professionals enjoy working with Alex and the team.

 Petya Nikolova – Sales performance consultant, SBR Consulting

Started her sales career in college by selling door-to-door in the USA, while managing and coaching sales teams at the same time.

While being involved in both the B2C and B2B sales world, Petya has helped organizations grow and scale, by improving their sales processes, performance and strategy. She is passionate about finding and adapting the best solution for each organization in order for the business to grow and increase revenue.

Attendance is free of charge for BBBA members and partners but requires registration.

Please note that places are limited and will be granted at a first come first served basis.